Photoshoot Campaign

  • By Teacher Sofie
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  • 21 Feb, 2019
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The year 2018 has been truly eventful for The Reading Station!

From opening a couple of franchisees and new branches to expanding some of the branches already established, it’s only natural to have a lot of changes done because of it; one of the biggest change for TRS would be the change of pace. For many years, TRS has remained a more humble number, and it is only now that, number-wise, the company has felt a major difference.
With all these expansions, growth, and changes, a lot needs to be done to maintain the quality that TRS boasts and is proud of. After much thinking and much boosting in the social media department, TRS decided to organize a company photoshoot to better meet these high quality demands, especially that social media has become an integral part of society in the present.
Of course, tackling a task is going to be a challenge if it’s one’s first time—this was TRS’ case. The company has never done something close to planning and organizing a photoshoot before, but that did not stop all the staff and the people in charge from making it a possibility! With a lot of meticulous planning, brainstorming, persistent updates between the team and an overall fighting spirit that strives for the best, TRS had to adjust and the company did so by depending on one another to make sure the whole project would be a success.
Throughout the whole project, TRS’s appointed photoshoot team consisted of teachers, managers, managing partners, and marketing—all of which did not have any clue or experience in the field, and with this, a lot of coping and having to learn things on the spot had to be done just to keep getting things smoothly flowing. Fortunately, the team pulled through with having successfully prepared all that needed to be prepared. All that was left was the Big Day a.k.a the Photoshoot Day!
Come morning of the Big Day, a lot of excited and anxious nerves were shared. The team would be meeting a lot of celebrity families (our TRS Celebrities and Influencers!) and handling the whole thing from start to finish, from every set change to every shot. Need we even say that we were absolutely star-struck? Most of the team have only seen the celebrities behind TV screens and only through gadgets that have access online.
It was exhilarating to be able to witness and experience the process of how photoshoots work, and the team was amazed at just how the artists knew what to do, what to say, what comes next and the standard operating procedure for projects like these—even young kids knew what to do and it was as if they were naturals at it!
It was a wonderful and thrilling experience overall that kept getting better and better as each hour passed, and the team could only hope that the joy and fun of it all would be shown in the final shots.
We’d like to thank the families that were so kind to have come and join TRS’ first ever photoshoot campaign: Patrick & Nikka Garcia (with daughter Michelle), LJ Moreno-Alapag (with son Ian and daughter Keona, Rico & Jeck Maierhofer (with son Calel and daughter Harper), Mommy Krystine (for daughter Dani), and Mommy Anne (for daughter Leigh). Without your generosity and heartfelt support, TRS would not have had such a great first campaign.

Here’s to more blessings, opportunities, and prosperity in the future!

©The Reading Station. All rights reserved.

TEAM Building Seminar

By Teacher Sofie • 21 Feb, 2019
The venue is much known to have quite a number of outdoor activities and attractions (such as rock climbing, zip-line, and canoeing, to name a few), but their signature attraction is their own customized program called the “Amazing Race” that highlights a group activity Mud Slide for a finale! Many different groups coming from various backgrounds flock over to experience this program (be it schools, companies, and others) and it would be great if TRS’s growing community would take part in it, as well.

Penciled in to be held for 1 night and 2 days on October 14 (Sunday) and 15 (Monday), this event garnered a lot of excited and anticipated talk within the company. Surely, majority of TRS couldn’t wait to spend the weekend differently!

TRS Northridge Reopening

By Teacher Sofie • 21 Feb, 2019
November has had a lot in store for TRS, and the most awaited reopening of Northridge is one of them!

The construction and overall preparations have had its trials, but overall and in the end, it was a success. The team arranged to have a program with a humble reopening ceremony and celebration, and being spearheaded by TRS’ own Teacher Sofie, it was attended by a select important few, specifically all company-owned branch managers, Teacher Sofie’s family, and a couple of long-time family friends.
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